Executing email programs that deliver emotion and drive response can prove to be invaluable.

This mailing in particular was delivered to recipients who were capable of viewing video within their email clients. Those that could not received a well-designed HTML message that linked to the video.

A personal invitation from Mia Tyler builds excitement about the upcoming Lane Bryant fashion show (Mia is the daughter of Rock icon Steven Tyler.)

This is another example of how rich media can excite your customers and build awareness. Lane Bryant's new "style" of blue jeans was launched and email was used as one of the main mediums to announce it to their customers.

This email announced the new product line with a video "commercial." The email provided a special savings offer and linked to a video about the jeans accompanied by music from BB King. The email made a huge impact. We experienced well over a 50% distinct open rate and close to a 40% distinct click-through rate to the video.

For analysis purposes, Lane Bryant wanted to be able to identify the ROI of their email marketing initiatives by tracking in-store conversions.

Atomic Mail delivered a solution that enabled them to dynamically embed offer bar codes and personalized bar codes within the email itself. This allowed Lane Bryant to measure the ROI of each campaign down to the individual, what was purchased, what campaign the purchase was associated with and at what store the redemption occurred.

The email to the right contains an example of the personalized bar code.

Yes, personalization works!

This email is one example of how Atomic Mail personalized campaigns for Lane Bryant. This is a "letter" from the Store Manager of their store of preference, it is a personal invitation to enjoy the current offers available at Lane Bryant.

In most cases, this type of email is the highest redeemer.