Atomic Mail assisted My Virtual Model Inc. with the development of a new program called imail, whereby an interactive dressing room experience is delivered via email.

The goal of imail was to lower the online shopping barrier by allowing users to quickly and easily try on clothes within the email. imail engages email recipients like no previous delivery format. It delivers a highly-personalized interactive dressing room experience which allows users to mix and match garments using a 3D model personalized to their unique size, body type, hair and eye color.

The email on the right is an example of an imail campaign that Atomic Mail deployed for My Virtual Model customers targeting the Home Shopping Network opt-in segment. Atomic Mail included custom built tracking mechanisms that were embedded within the Flash content which allowed us to individually track all recipient activity such as opens, which garments each recipient tried on their model and product clickthroughs.

Below is an example of an imail, click the thumbnail to enlarge and see details.